Paul Mitchell Social Media Workshop
Workshop Agenda
Introduction
Background.
How I got into social media and photography.
Portfolio/experience.
Setting up your business for success on social media
Create socials!
Website (SquareSpace), Instagram, Facebook Page, Yelp, Google reviews, even business cards! Don’t put all your eggs in one basket. What if Instagram was gone tomorrow?Begin your newsletter NOW (MailChimp). Client retention, newsletters, engaging your audience.
Plan content ahead of time. Later app. What is your brand? What emotion/personality does it convey?
Social Media
Run your socials, don't let your socials run you.
Personal touch online.
Consistency, post smart not hard. Quality over quantity. Again, Later app. Weekly posting schedule, consistent story updates.
Generate clicks. Bring your audience to YOUR platform.
Hashtags/tags, giveaways, engagement.
Collaborate!
Editing
Add exposure, contrast, sharpness, and modify colors if necessary, but don’t overdo it.
Always expose for skin!
Oranges, reds, and skin tone.
Avoid distractions in background while shooting and edit things out in post process to draw attention to your subject. Example.